Matt Giffen is a lifestyle, travel, and entertainment creator who is steadily building a dedicated following – with over 330k on TikTok and more than 30k on Instagram. His audience is made up primarily of young adults in their 20s, who follow him for entertaining content and to share in his journey as a Canadian living in London. This has led to partnerships with top brands such as KFC, Greggs, Tim Hortons, and Waitrose, among others.
Matt’s authentic content which highlights his life with his partner, Summer Fox, his immersion into UK culture, and his travel experiences, has resonated with a wide audience who trust his genuine recommendations.
Looking ahead, Matt aspires to launch a football-themed content series in which he finds a club to support by visiting as many teams across the UK as possible. He also plans to explore and review major UK restaurants and shops, documenting his first-time experiences.
Beyond football, Matt is a fan of other sports including the NFL, NHL, and baseball. He has a strong interest in wellness brands, travel, and skincare, and he and Summer are planning to launch a podcast together in the future.
