Arianna Ajtar is the Founder and CEO of British fashion house Mars the Label, a multi-million-pound brand redefining modern womenswear through confidence-driven design, inclusive sizing and effortless luxury. Launching the brand from her family home in Manchester at just 19, Arianna transformed her creative vision into a global fashion business with a growing international community across the UK, US and beyond.
As the creative force behind Mars the Label, Arianna has built a brand that champions women of all shapes and sizes, offering elevated swimwear, occasionwear, loungewear and lifestyle pieces designed to empower its community. Under her leadership, the brand has expanded from a small independent label into a recognised fashion name, showcased at Miami Swim Week and embraced by a loyal following of customers and high-profile personalities.
Beyond building a successful fashion empire, Arianna has become a leading voice in entrepreneurship, sharing her journey of scaling a founder-led business, navigating the fashion industry and turning creativity into commercial success. Her entrepreneurial approach, strong personal brand and deep understanding of her audience have positioned her as one of the UK’s most exciting emerging fashion founders.
