Will is one of the UK’s leading voices championing modern British farming, combining genuine expertise with a warm, quick-witted personality that has earned him a loyal and highly engaged audience. Following his appearance on Love Island in 2023, where he met fiancée Jessie Wynter, Will has gone on to build a successful career creating authentic content that celebrates British agriculture, countryside living and food. Through his storytelling, humour and passion for farming, he continues to make rural life accessible and entertaining for a mainstream audience whilst partnering with leading brands and expanding into entrepreneurship with his brand, Club Sunday.
