Heather Bowling, known to her loyal community as Hev, is a leading Gen Z content creator, podcaster and entrepreneur whose influence spans fashion, beauty and lifestyle. With her trend-led approach and effortlessly relatable personality, Heather has become a trusted style reference for the next-gen.
Beyond content creation, Heather is the co-founder of beauty brand By Babes, the UK’s #1 lash growth serum, and the c0-host of ‘Ask The Universe’ podcast. With a following of nearly 2M across socials, Heather continues to build a powerful platform rooted in authenticity, ambition and being unapologetically yourself.


